What Is AEO and GEO? How to Get Found in ChatGPT, Gemini and Google
More buyers now ask an AI assistant a question before they open a search page. If the assistant names your competitor and not you, you lose the lead before your website is ever visited. AEO and GEO are the two practices that fix this.
What is AEO?
AEO stands for Answer Engine Optimization. It means writing and structuring your pages so that search engines and AI tools can pull a short, correct answer from them. Think of the answer box at the top of Google, or a spoken reply from a voice assistant.
What is GEO?
GEO stands for Generative Engine Optimization. It focuses on tools such as ChatGPT, Gemini and Perplexity, which write their own answers and name the sources they trust. GEO is about being one of those sources.
How is this different from SEO?
SEO gets your page ranked in a list of links. AEO and GEO get your business quoted inside the answer. They share the same base: a fast, clear, trustworthy website. Good SEO is still the foundation.
Five steps to get started
- Answer real customer questions on your pages, in plain words, near the top of the page.
- Add structured data (schema markup) for your business, services, FAQs and reviews.
- Keep your name, address and phone number the same everywhere: website, Google Business Profile, directories.
- Make the site fast on mobile and easy for crawlers to read.
- Build trust signals: real reviews, clear author names, case studies and links from reputable sites.
Where to begin
Start with your five most common customer questions. Write one clear answer for each, add FAQ schema, and publish them on your service pages. Then check how your business appears when you ask the same questions in ChatGPT, Gemini and Google.
Want help?
Nomira Digital builds AEO, GEO and SEO into every website we deliver. Run our free website and SEO audit on our home page to see where your site stands today, or learn more about our SEO services at https://nomiradigital.com/services/seo/